How to Connect Etsy

Connecting Etsy to FLUF Connect

Etsy is the global marketplace for handmade, vintage, and unique items. FLUF uses OAuth authentication for secure access to your Etsy shop.

Once Etsy is connected, it shows on your Channels page next to your other marketplaces with a green "Connected" status.
Once Etsy is connected, it shows on your Channels page next to your other marketplaces with a green "Connected" status.

Prerequisites

  • Active Etsy seller account
  • At least one listing on your Etsy shop (recommended)
  • Shop must be in good standing

Connection Steps

Step 1: Start Connection

  1. Navigate to Connect → Channels
  2. Click Add Channel and select Etsy
  3. Click Authorize with Etsy

Step 2: Authorize FLUF

  1. You'll be redirected to Etsy's secure login page
  2. Log in with your Etsy seller credentials
  3. Review the permissions FLUF is requesting:
  • View your shop listings
  • Create and update listings
  • View and manage orders
  • Update inventory levels
  1. Click Allow Access
  2. You'll be redirected back to FLUF Connect

Step 3: Select Your Shop

If you have multiple Etsy shops:

  1. A dropdown will appear with your shops
  2. Select the shop you want to connect
  3. Click Confirm
Note: You can connect multiple Etsy shops by repeating the connection process.

Sync Behavior

  • What syncs: New listings, inventory updates, orders, price changes
  • Sync speed: 1-5 minutes for most updates

Etsy-Specific Features

Listing Types

  • Physical products — Standard crosslisting support
  • Digital products — Limited support (file delivery handled by Etsy)
  • Variations — Size, color, and custom variations supported

Etsy Categories

FLUF automatically maps categories:

  • Clothing → Etsy clothing categories
  • Vintage → Vintage category (items 20+ years old)
  • Handmade → Appropriate handmade categories
  • Supplies → Craft supplies categories
Tip: Etsy requires accurate categorization. Review category mapping in Settings → Category Mapping.

Search Tags

When crosslisting to Etsy, hashtags in your description take priority as Etsy search tags. FLUF adds suggested tags to fill any remaining spaces, up to 13 tags of 20 characters each. For example, #vintage becomes vintage, and #work_wear becomes work wear.

If you use Review Before Listing, you can edit Etsy tags in Drafts before approving. Separate tags with commas or new lines. Changes apply to the new Etsy listing; existing Etsy listings keep their current tags.

Pricing Notes

  • Listing fee: $0.20 per listing (4-month duration)
  • Transaction fee: 6.5% of sale price
  • Payment processing: 3% + $0.25 per transaction
  • Consider fees when setting prices in channel settings

Re-authorization

  • Etsy OAuth tokens may expire periodically
  • You'll be notified when re-authorization is needed
  • Simply repeat the connection process to re-authorize
  • No listings or data is lost during re-authorization

Channel Settings

Once connected, you can configure Etsy-specific settings in Channels → Etsy → Settings.

Listing Behavior

SettingDescription
Auto-renew listingsAutomatically renew expired listings on Etsy. Etsy listings expire after 4 months. When enabled, FLUF will renew them before expiry.
Daily Etsy listing limitSafety limit for listings per day before Etsy charges fees (£0.16 each). Default: 500. This prevents accidental mass listing costs.
Default production periodEtsy's "When was it made?" answer for items whose title or description doesn't say. FLUF reads a period from the item itself where it can ("1980s", "'90s", "Y2K", "Victorian"); this default covers the rest. You can also set it per item on the Etsy tab of the listing editor. "Who made it?" is always "Another company or person".

Order Alerts

SettingDescription
Overdue dispatch thresholdGet alerts when Etsy orders are unshipped after X days. Set to 0 to disable.

Troubleshooting

Connection failed?

  • Verify your Etsy shop is in good standing
  • Ensure you're logging into the correct Etsy account
  • Try a different browser or clear cookies
  • Check if Etsy is experiencing any outages

Listings not syncing?

  • Verify channel connection is active
  • Check Sync History for error messages
  • Etsy may take 5-15 minutes to process large catalogs
  • Draft listings are not imported (must be active)

Inventory not updating?

  • Ensure SKUs are set on your listings
  • Try manual sync in Dashboard → Sync Now

Next step

Crosslist your first listing, then check how inventory sync works.

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