How to Connect eBay

Connecting eBay to FLUF Connect

eBay uses OAuth for secure authentication. No passwords are shared!

Once eBay is connected, it appears on your Channels page with a green "Connected" badge alongside any other marketplaces you've linked.
Once eBay is connected, it appears on your Channels page with a green "Connected" badge alongside any other marketplaces you've linked.

Connection Steps

  1. Navigate to Connect → Channels
  2. Click Add Channel and select eBay
  3. Click Authorize with eBay
  4. You'll be redirected to eBay's secure login page
  5. Log in with your eBay credentials
  6. Review the permissions FLUF is requesting
  7. Click Agree to grant access
  8. You'll be redirected back to FLUF Connect

Permissions Granted:

  • Read item listings
  • Create new listings
  • Update inventory levels
  • Read order information
  • Manage fulfillment
Security: FLUF never stores your eBay password. OAuth tokens are encrypted and securely stored.

What Gets Synced

  • ✅ All active eBay listings are imported automatically
  • ✅ Fixed-price listings (Buy It Now) work best for crosslisting
  • ✅ Inventory updates happen automatically
  • ✅ Orders sync automatically for fulfillment tracking
  • ⚠️ Auction listings are imported but not auto-synced

Categories & Mapping

eBay requires specific category IDs for each listing:

  • Auto-mapping: FLUF automatically maps common fashion categories
  • Custom mapping: Customize mappings in Settings → Category Mapping
  • Best practices: Use specific categories for better visibility

Pricing Strategy

Consider eBay's fees when setting prices:

  • Final Value Fee: ~13% (varies by category)
  • Promoted Listings: Optional ad fees (1-20%)
  • Price Adjustments: Set automatic eBay price adjustments in channel settings

Example pricing rule:

Base price: £30
eBay adjustment: +15% = £34.50
(Covers 13% fee + profit margin)

Re-authorization

  • eBay OAuth tokens expire after 18 months
  • You'll receive an email notification 30 days before expiry
  • Simply repeat the connection process to re-authorize
  • No data is lost during re-authorization

Channel Settings

Once connected, you can configure eBay-specific settings in Channels → eBay → Settings.

Listing Behavior

SettingDescription
Activate relistingAuto-relist products by age to keep them fresh in search.
Do not list items that incur feesPrevent listings outside your free monthly allowance (avoids £0.30/listing fee)
Daily listing limitSafety limit for listings per day before eBay charges fees. Default: 300.
Listing durationGood Til Cancelled (GTC) or fixed duration (1-120 days). Auctions require a fixed duration — settings won't save with GTC selected if "List items as auctions" is on.
List items as auctionsEnable auction-style listings instead of fixed price. Pair with a fixed Listing duration (1, 3, 5, 7 or 10 days).
Buy it now priceFor auctions: price at which item can be sold immediately
Auction reserve priceFor auctions: minimum price for sale

Promote (Promoted Listings)

Promote your eBay listings so they appear higher in eBay search — you only pay your chosen ad rate when a promoted item sells. Set it up from Channels → eBay → Promote.

See the full guide: Promote Your eBay Listings.

Best Offer & Offers

SettingDescription
Accept best offerAllow buyers to make offers on your listings
Automatic Best Offer management %Set to 100% to disable. Otherwise, offers at or above this % are auto-accepted, counter offers sent below, and offers sent to watchers. Example: 80% = accept £8+ on a £10 item.
Offers to watchers delayHow many hours to wait before sending offers to watchers
Offer message for watchersCustom message when offering special prices to interested buyers

Shipping

SettingDescription
Domestic shipping priceDefault domestic shipping cost
International shipping priceDefault international shipping cost
Disable international shippingOnly offer domestic shipping on new listings
Use Global Shipping ProgrammeRoute international orders through eBay's GSP
Default domestic shipping servicePreferred carrier for domestic orders
Default international shipping servicePreferred carrier for international orders
Combined shipping discount profileApply your eBay Shipping Discount Profile for combined postage

eBay Simple Delivery

Can FLUF list with eBay Simple Delivery? Only if your eBay account has Business Policies. eBay doesn't let outside listing tools set Simple Delivery any other way. It applies it itself only when you list inside the eBay app.

  • Business Policies enabled: In eBay Seller Hub go to Account → Business policies and create a postage policy with Simple delivery selected. Then pick that policy as your Shipping/Fulfillment policy in Channels → eBay → Settings. New listings will use it. To switch listings already on eBay, run the Business Policies job in Bulk Actions.
  • No Simple delivery option in the postage policy form: eBay doesn't offer it on every account, and FLUF can't add it. Edit the postage policy you already have in Account → Business policies to the service and price you want (eBay may have created one for you, named like "Flat: UK_RoyalMail48 £3.99"). Every listing on that policy updates at once. Then pick it as your Shipping/Fulfillment policy in FLUF so new crosslists use it too.
  • Private account (most UK private sellers): eBay marks these as not eligible for Business Policies, so Simple Delivery can't be set from FLUF. Pick a Default domestic shipping service and Domestic shipping price in your eBay settings instead (e.g. Royal Mail Tracked 48 at £3.20). Every new crosslist will use that.
Tip: If you leave the shipping service blank, FLUF copies postage from your older eBay listings, which may not be what you want. Always set a service and price.

Tax

SettingDescription
VAT percentageVAT rate applied to new listings (e.g. 22 for Italy, 19 for Germany). Set to 0 to disable. Only applicable to EU Business Sellers.

Messaging & Alerts

SettingDescription
Post-purchase messageMessage sent to buyers automatically after an order is detected. Leave blank to disable.
Overdue dispatch thresholdGet alerts when eBay orders are unshipped after X days. Set to 0 to disable.

Advanced

SettingDescription
Sync ended listings to counterpartsWhen an eBay listing ends (sold, expired, deleted), automatically mark crosslisted items as sold on other channels.

Troubleshooting

Connection failed?

  • Ensure you're logging into the correct eBay account
  • Check that your eBay account is in good standing
  • Disable browser extensions that may block redirects
  • Contact support if issues persist

Not seeing all listings?

  • eBay limits to active listings only
  • Sold/ended listings are not imported
  • Check your eBay seller account for any restrictions

Next step

Crosslist your first listing, then check how inventory sync works.

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