Smart Pricing
Automatically set and adjust your prices using real market data. Smart Pricing lets you undercut, match, or price above the market on any channel, with optional scheduled markdowns that run on autopilot.
Navigate to: Smart Pricing to get started
How It Works
Smart Pricing has three building blocks:
- Pricing Rules define how to price products on a channel (e.g. "undercut the market midpoint by 10% on Depop")
- Progression Schedules define when prices change over time (e.g. "reduce by 5% every 7 days until 40% off")
- Market data provides real pricing intelligence so your pricing is grounded in what buyers actually pay
You can use pricing rules on their own for static market-based pricing, or attach a progression schedule for automated price changes.
Creating a Pricing Rule
Pricing Rule Settings
| Setting | Description |
|---|---|
| Name | A label for your reference (e.g. "Vinted Undercut All") |
| Channel | Which marketplace this applies to (Depop, eBay, Vinted, Etsy, Shopify, Facebook) |
| Categories | Apply to all products or specific category IDs |
| Strategy | Undercut (below market), Parity (match market), or Premium (above market) |
| Anchor | Which market reference point to use (see below) |
| Adjustment | How much to offset from the anchor, as a percentage or fixed amount |
| Progression Schedule | Optionally attach a progression schedule for automated price changes over time |
| Priority | Higher priority pricing rules take precedence when multiple match a product |
Understanding Anchors
The anchor determines which market data point your price is based on:
- Ceiling - The highest market price. Good for premium strategies.
- Midpoint - The average/suggested market price. The most common choice.
- Floor - The lowest market price. Aggressive undercut territory.
- Current Price - Uses the product's existing listed price instead of market data. Useful when you want automated markdowns from your own price without relying on market data.
Example
A pricing rule with:
If the market midpoint for a Nike hoodie in "Good" condition is £30, this pricing rule sets the price to £27 (£30 minus 10%).
Creating a Progression Schedule
Progression schedules automate price changes over time. Use them for clearance markdowns, flash sales, seasonal pricing, and more.
Schedule Presets
FLUF includes 9 ready-made presets:
| Preset | What It Does |
|---|---|
| Steady Markdown | -5% every 7 days, floor at 40% off |
| Weekend Boost | -10% on Fridays, reset on Monday |
| Payday Pulse | +5% on 25th-1st of each month, then reset |
| Aggressive Clearance | -10% every 3 days, floor at 60% off |
| Slow Burn | -2% every 14 days, floor at 25% off |
| Flash Sale | One-time -20%, auto-revert after 48 hours |
| Staircase | -£2 every 5 days, minimum £5 |
| Seasonal Ramp-Up | +3% weekly for trending categories |
| Auction-Style Descent | -15% day 1, -10% day 3, -5% day 7 |
Custom Schedule Settings
| Setting | Description |
|---|---|
| Type | Recurring (repeats on a cadence) or One-time (specific date) |
| Frequency | Every N days, weekly on a specific day, or monthly |
| Step | How much to change per step: percentage or fixed amount |
| Floor | The lowest the price can go: % from original, fixed minimum, or market floor |
| Reset | Optionally reset price back to original after hitting the floor |
How Floors Work
Floors prevent prices from dropping below a safe minimum:
When the floor is reached, the schedule stops. If you've enabled Reset, the price reverts to the original after a configurable number of days, and the cycle can begin again.
Attaching a Progression Schedule to a Pricing Rule
To combine market-based pricing with time-based progressions:
Without a schedule: The pricing rule's price is applied once when a product is crosslisted (static pricing). Use Backfill to apply prices to products already listed.
With a schedule: Prices are recalculated on a recurring basis and pushed directly to the marketplace. Products are automatically enrolled into the schedule when crosslisted.
Applying Pricing Rules to Existing Products
New products are automatically priced by matching pricing rules when you crosslist them. For products already listed on a channel, use Backfill to apply the pricing rule retroactively:
For pricing rules without a schedule: Calculates the new price for each matching product and pushes it directly to the channel. You'll see a summary of how many products were updated, skipped (floor protection), or encountered errors.
For pricing rules with a schedule: Enrols all matched products into the schedule for automated price progression over time.
Dashboard Overview
The Overview tab shows your Smart Pricing summary at a glance:
Analytics
The Analytics tab helps you understand what's working:
Sell-Through Analysis
See how fast products sell, grouped by category or brand:
Pricing Rule Impact
Compare items with and without smart pricing:
Price Elasticity
Understand how price affects sell-through speed for a specific category:
Market Data
Smart Pricing uses real market data to inform your pricing decisions. Market prices reflect what similar items actually sell for, taking into account factors like brand, category, and condition.
Market data is refreshed automatically for products with active progression schedules.
Pausing and Resuming
You can pause price progressions at any time:
Pausing does not revert prices. Products stay at their current price until resumed.
Tips & Best Practices
Start with one channel: Test a pricing rule on your most active channel before rolling out to all marketplaces.
Use presets first: The built-in presets cover the most common pricing strategies. Start with "Steady Markdown" or "Slow Burn" and customise later.
Set sensible floors: Always set a floor price to avoid selling below cost. A 40% floor is a safe starting point for most categories.
Monitor the dashboard: Check the Overview tab regularly. The "Avg Change (7d)" metric tells you how aggressively prices are moving.
Check the Log tab: The Log tab records every price change, including any errors. Use the Action filter to quickly find issues.
Combine with offers: Smart Pricing works well alongside Offer Management. Price competitively with smart pricing, then use auto-accept rules for final negotiations.
Category-specific rules: Create separate pricing rules for different product types. Trainers might sell well with aggressive clearance, while designer items benefit from slow-burn markdowns.
Troubleshooting
Prices not updating?
Market data not available?
Backfill shows 0 products?
Backfill shows errors?
Price went too low?