Instagram Posting

Instagram Posting

Post product carousels and custom photos directly to your Instagram Business account — with AI-powered captions.

Navigate to: Instagram

Getting Started

Connect Your Account

  1. Go to Instagram
  2. Click Connect Instagram
  3. Authorise FLUF in the Instagram login screen
  4. You'll be redirected back with a green Connected badge

Requirements: You need an Instagram Business or Creator account. Personal accounts are not supported by Instagram's API.


You can add images from two sources:

From Your Listings

  • Search for products using the search bar on the left — results appear as you type
  • Each result shows the product title and all its images
  • Click any image to add it to your carousel (up to 10 per post)
  • From Your Device

    • Drag and drop images directly onto the carousel area
    • Or click the upload icon in the carousel header to browse files
    • Supported formats: JPEG, PNG, WebP (max 8MB per image)

    You can mix both — add product photos and your own custom images in the same carousel.


  • Preview — Click any thumbnail to preview it full-size
  • Navigate — Use the left/right arrows or dot indicators to browse
  • Remove — Hover over a thumbnail and click the red X
  • Resize — Drag the handle between the carousel and caption area to adjust the split
  • A pink flash on the carousel confirms when an image has been added.


    AI Caption Generation

    FLUF can write your Instagram captions for you using AI that actually looks at your images.

  • Choose a tone from the dropdown:
  • - Engaging — Upbeat, community-focused

    - Professional — Clean, brand-appropriate - Casual — Relaxed, conversational - Funny — Light-hearted, witty - Minimal — Short, to the point

  • Optionally add extra instructions (e.g. "mention free shipping" or "include a call to action")
  • Click Generate
  • The AI analyses your carousel images and writes a caption that describes what's actually in the photos, with relevant hashtags included.

    You can always edit the generated caption before posting.


    Posting

    Post Now

  • Build your carousel (at least 1 image)
  • Write or generate a caption
  • Click Post Now
  • Confirm the prompt
  • Your carousel is published to Instagram and you'll see the post link
  • Schedule for Later

  • Build your carousel and caption
  • Click Schedule
  • Pick a date and time
  • Click Schedule Post
  • You'll receive an email confirmation when the post is scheduled, and another when it's published.


    Activity Log

    Click the gear icon in the top right to view your posting history. Each entry shows:

  • When it was posted or scheduled
  • A preview of the caption
  • A link to the published post (if available)

  • Disconnecting

    To disconnect your Instagram account:

  • Click the gear icon
  • Click Disconnect Instagram
  • Confirm
  • You can reconnect at any time by clicking Connect Instagram again.


    Tips

  • Best image sizes: Instagram recommends square (1080x1080) or portrait (1080x1350) images
  • Caption length: Instagram allows up to 2,200 characters — the AI stays within this limit
  • Hashtags: The AI includes up to 15 relevant hashtags — you can add or remove any
  • Mix it up: Combine product photos with lifestyle shots for more engaging carousels
  • Schedule ahead: Batch-create posts for the week and schedule them in advance
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