How to Connect eBay
beginner
~4 min read
Updated 2025-11-20
Connecting eBay to FLUF Connect
eBay uses OAuth for secure authentication. No passwords are shared!
Why Connect eBay?
- 180M active buyers worldwide
- Instant webhook-based sync — inventory updates in real-time
- Fixed-price listings work seamlessly with crosslisting
- Best Offer support for flexible pricing
Connection Steps
- Navigate to Connect → Channels
- Click Add Channel and select eBay
- Click Authorize with eBay
- You'll be redirected to eBay's secure login page
- Log in with your eBay credentials
- Review the permissions FLUF is requesting
- Click Agree to grant access
- You'll be redirected back to FLUF Connect
Permissions Granted:
Read item listings
Create new listings
Update inventory levels
Read order information
Manage fulfillment
Security: FLUF never stores your eBay password. OAuth tokens are encrypted and securely stored.
What Gets Synced
✅ All active eBay listings are imported automatically
✅ Fixed-price listings (Buy It Now) work best for crosslisting
✅ Inventory updates happen via webhooks (instant)
✅ Orders sync automatically for fulfillment tracking
⚠️ Auction listings are imported but not auto-synced
Categories & Mapping
eBay requires specific category IDs for each listing:
Auto-mapping: FLUF automatically maps common fashion categories
Custom mapping: Customize mappings in Settings → Category Mapping
Best practices: Use specific categories for better visibility
Pricing Strategy
Consider eBay's fees when setting prices:
Final Value Fee: ~13% (varies by category)
Promoted Listings: Optional ad fees (1-20%)
Price Adjustments: Set automatic eBay price adjustments in channel settings
Example pricing rule:
Base price: £30
eBay adjustment: +15% = £34.50
(Covers 13% fee + profit margin)
After Connecting
Next steps to get started:
Create listings — Crosslist to eBay instantly
View your listings — Manage all products in one place
Manage orders — Centralize fulfillment
View analytics — Track eBay performance
Re-authorization
eBay OAuth tokens expire after 18 months
You'll receive an email notification 30 days before expiry
Simply repeat the connection process to re-authorize
No data is lost during re-authorization
Troubleshooting
Connection failed?
Ensure you're logging into the correct eBay account
Check that your eBay account is in good standing
Disable browser extensions that may block redirects
Contact support if issues persist
Not seeing all listings?
eBay limits to active listings only
Sold/ended listings are not imported
Check your eBay seller account for any restrictions
Connect More Channels
Maximize reach by connecting additional marketplaces at Channels:
Depop — Gen-Z favorite, 30M users
Shopify — Your own online store
Vinted — European resale leader