How to Connect eBay

Connecting eBay to FLUF Connect

eBay uses OAuth for secure authentication. No passwords are shared!

Once eBay is connected, it appears on your Channels page with a green "Connected" badge alongside any other marketplaces you've linked.
Once eBay is connected, it appears on your Channels page with a green "Connected" badge alongside any other marketplaces you've linked.

Why Connect eBay?

  • 180M active buyers worldwide
  • Instant webhook-based sync — inventory updates in real-time
  • Fixed-price listings work seamlessly with crosslisting
  • Best Offer support for flexible pricing

Connection Steps

  1. Navigate to Connect → Channels
  2. Click Add Channel and select eBay
  3. Click Authorize with eBay
  4. You'll be redirected to eBay's secure login page
  5. Log in with your eBay credentials
  6. Review the permissions FLUF is requesting
  7. Click Agree to grant access
  8. You'll be redirected back to FLUF Connect

Permissions Granted:

  • Read item listings
  • Create new listings
  • Update inventory levels
  • Read order information
  • Manage fulfillment
Security: FLUF never stores your eBay password. OAuth tokens are encrypted and securely stored.

What Gets Synced

  • ✅ All active eBay listings are imported automatically
  • ✅ Fixed-price listings (Buy It Now) work best for crosslisting
  • ✅ Inventory updates happen via webhooks (instant)
  • ✅ Orders sync automatically for fulfillment tracking
  • ⚠️ Auction listings are imported but not auto-synced

Categories & Mapping

eBay requires specific category IDs for each listing:

  • Auto-mapping: FLUF automatically maps common fashion categories
  • Custom mapping: Customize mappings in Settings → Category Mapping
  • Best practices: Use specific categories for better visibility

Pricing Strategy

Consider eBay's fees when setting prices:

  • Final Value Fee: ~13% (varies by category)
  • Promoted Listings: Optional ad fees (1-20%)
  • Price Adjustments: Set automatic eBay price adjustments in channel settings

Example pricing rule:

Base price: £30
eBay adjustment: +15% = £34.50
(Covers 13% fee + profit margin)

After Connecting

Next steps to get started:

  1. Create listings — Crosslist to eBay instantly
  2. View your listings — Manage all products in one place
  3. Manage orders — Centralize fulfillment
  4. View analytics — Track eBay performance

Re-authorization

  • eBay OAuth tokens expire after 18 months
  • You'll receive an email notification 30 days before expiry
  • Simply repeat the connection process to re-authorize
  • No data is lost during re-authorization

Channel Settings

Once connected, you can configure eBay-specific settings in Channels → eBay → Settings.

Listing Behavior

SettingDescription
Activate relistingDelete and relist products by age. Max 1/30th of total stock is relisted per day.
Do not list items that incur feesPrevent listings outside your free monthly allowance (avoids £0.30/listing fee)
Daily listing limitSafety limit for listings per day before eBay charges fees. Default: 300.
Listing durationGood Til Cancelled (GTC) or fixed duration (1-120 days). Auctions require a fixed duration — settings won't save with GTC selected if "List items as auctions" is on.
List items as auctionsEnable auction-style listings instead of fixed price. Pair with a fixed Listing duration (1, 3, 5, 7 or 10 days).
Buy it now priceFor auctions: price at which item can be sold immediately
Auction reserve priceFor auctions: minimum price for sale

Best Offer & Offers

SettingDescription
Accept best offerAllow buyers to make offers on your listings
Automatic Best Offer management %Set to 100% to disable. Otherwise, offers at or above this % are auto-accepted, counter offers sent below, and offers sent to watchers. Example: 80% = accept £8+ on a £10 item.
Offers to watchers delayHow many hours to wait before sending offers to watchers
Offer message for watchersCustom message when offering special prices to interested buyers

Shipping

SettingDescription
Domestic shipping priceDefault domestic shipping cost
International shipping priceDefault international shipping cost
Disable international shippingOnly offer domestic shipping on new listings
Use Global Shipping ProgrammeRoute international orders through eBay's GSP
Default domestic shipping servicePreferred carrier for domestic orders
Default international shipping servicePreferred carrier for international orders
Combined shipping discount profileApply your eBay Shipping Discount Profile for combined postage

Tax

SettingDescription
VAT percentageVAT rate applied to new listings (e.g. 22 for Italy, 19 for Germany). Set to 0 to disable. Only applicable to EU Business Sellers.

Messaging & Alerts

SettingDescription
Post-purchase messageMessage sent to buyers automatically after an order is detected. Leave blank to disable.
Overdue dispatch thresholdGet alerts when eBay orders are unshipped after X days. Set to 0 to disable.

Advanced

SettingDescription
Sync ended listings to counterpartsWhen an eBay listing ends (sold, expired, deleted), automatically mark crosslisted items as sold on other channels.

Troubleshooting

Connection failed?

  • Ensure you're logging into the correct eBay account
  • Check that your eBay account is in good standing
  • Disable browser extensions that may block redirects
  • Contact support if issues persist

Not seeing all listings?

  • eBay limits to active listings only
  • Sold/ended listings are not imported
  • Check your eBay seller account for any restrictions

Connect More Channels

Maximize reach by connecting additional marketplaces:

See also: How Inventory Sync Works · Offer Management

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