Promote — Google Ads for Your Listings

Promote

Buy Google Search Ads for your marketplace listings — drive new buyers from Google straight to your Depop, eBay, Vinted, Etsy, Shopify, Facebook or Temu items.

Navigate to: Promote

How It Works

1. Link your Google Ads account — paste your Customer ID once to connect, and get £10 of free ad credit to try it out
2. Top up your wallet — minimum £10, no subscription, you only spend what you choose
3. Pick listings to promote — filter by channel, search by title, multi-select, or promote everything matching your search in one campaign. Each listing shows a Worth promoting / Borderline / Low return tag so you can focus on the items most likely to pay off
4. Set a daily budget — from as little as £0.10/day per campaign; FLUF takes a 10% management fee on top of ad spend
5. Add keywords or generate them with AI — Promote suggests buyer-intent search terms based on your title and category
6. Launch — your ads go live on Google Search within minutes

What's in the dashboard

Products tab

Every promotable listing across your connected channels, with channel filter chips, search, and a multi-select bar. Click the Megaphone icon on a row to start a campaign for that single product, or tick several to bundle them. To advertise your whole catalogue (or everything matching a search), use Promote all matching — it builds one campaign covering up to 100 products at once.

Each listing carries a promotability tag next to its price — Worth promoting, Borderline, or Low return — a quick read on whether ads are likely to earn back more than they cost for that item. Higher-value items almost always pay off better than cheap ones; the tag helps you spend where it counts. Hover the tag for the reason.

Campaigns tab

Each campaign shows daily budget, total spend, impressions, clicks, click-through rate (CTR), and ROAS — return on ad spend, i.e. the sale value earned for every £1 spent. ROAS shows green when you're earning more than you spend and red when you're not (it stays blank until there's enough data). Pause/resume with the Play/Pause button; remove with the bin. Campaign stats refresh from Google every 4 hours.

Wallet tab

• Current balance + lifetime deposited and spent
• Top-up quick-amounts: £10 / £25 / £50 / £100 (or custom)
• Auto top-up: when your balance falls below a threshold, automatically reload from your saved card so campaigns never stop mid-day

Optimisation tab

Build rules that adjust campaigns automatically. Example: "If CTR is less than 1% then pause that keyword" or "If a keyword's cost-per-click goes above £0.50, decrease the bid by 20%". Rules run every 6 hours and target individual keywords, not whole campaigns.

Creating a campaign: the form, field by field

When you select one or more listings and click Promote, the Create Campaign form opens. Here's what each field does:

• Campaign Name — just a label for you to recognise it in the Campaigns tab. It pre-fills from the product title; change it to anything you like (e.g. "Summer jackets — UK").
• Daily Budget — the most you're willing to spend per day, including FLUF's 10% management fee. The form shows the actual ad spend underneath (90% of your budget). You can start from as little as £0.10/day.
• Target Countries — where your ad can show. Pick only countries your marketplace listing actually ships to. Promoting a UK-only Vinted item to US buyers wastes money.
• Keywords — the Google searches that should trigger your ad. Add them one at a time, or click AI Generate to get buyer-intent suggestions from your title and category. (See New to paid advertising? below.)
• Match Type — how closely a shopper's search must match your keyword for the ad to show. Phrase Match (the default) is the safe middle ground for beginners.
• Negative Keywords (optional) — searches you never want to pay for, like "free", "DIY", or "how to". These save money by blocking irrelevant clicks.
• Selected Products — a recap of the listing(s) this campaign will advertise.

Will this pay off? (break-even preview)

As you set your budget and products, the form shows a break-even preview: the typical cost to win one sale, the profit you'd keep per sale, and the sales rate you'd need to come out ahead — plus a one-line verdict on whether the campaign is likely to be profitable. If you've selected items unlikely to earn back their ad cost, it'll say so, so you can swap them for higher-value listings before spending. Treat it as a guide based on typical search costs — your real results may vary.

Click Create Campaign and your ad goes to Google. Campaigns start paused or pending review — check the Campaigns tab to confirm it's live.

New to paid advertising?

If you've never run ads before, here are the only terms you need:

• Keyword — a word or phrase someone types into Google. You bid to show your listing when people search it. Specific long-tail keywords ("vintage carhartt jacket size m") convert far better than broad ones ("jacket").
• Match type — how strict the keyword match is:
• Broad — shows for loosely related searches. Widest reach, least control, easiest to waste budget.
• Phrase — shows when the search contains your keyword in order. Best default for beginners.
• Exact — shows only for that exact search (or very close variants). Most control, least reach.
• Negative keyword — a term that blocks your ad. Use these to avoid paying for clicks that won't buy.
• Impression — your ad was shown once.
• Click — someone clicked through to your listing. You're charged per click, not per impression.
• CTR (click-through rate) — clicks ÷ impressions. Higher is better; below ~1% usually means weak keywords.
• CPC (cost per click) — what you pay each time someone clicks. FLUF uses Google's Maximize Clicks strategy, so Google automatically sets bids to get you the most clicks within your daily budget — you don't set individual bids.

Beginner's recipe: one or two listings, £1–£3/day, Phrase Match, 3–5 AI-generated keywords plus one or two of your own, a couple of obvious negative keywords, and target only countries you ship to. Let it run a few days, then check CTR in the Campaigns tab and pause anything underperforming.

Budgets, fees, and how spend works

• Daily budget is the gross amount you authorise per day, including the 10% FLUF management fee
• Actual ad spend = 90% of your daily budget; the remaining 10% covers the service
• Spend is deducted from your wallet daily based on what Google actually charged
• If your wallet runs out, the campaign auto-pauses (both locally and on Google) until you top up

Budget protection

Promote watches every campaign and automatically pauses one that's clearly losing money — for example, if it spends for a while without producing any sales, or earns back less than it costs. You'll see an "Auto-paused to protect your budget" note on the campaign, and you can resume it any time. This means a poorly-targeted campaign can't quietly drain your wallet while you're not looking.

Linking your Google Ads account

You'll need an existing Google Ads account — if you don't have one, create one free at ads.google.com. Then on the Promote page:

1. Find your Customer ID in the top-right of your Google Ads dashboard (format: 123-456-7890)
2. Paste it into the link box on FLUF Promote
3. We verify your access and link the account — no payment details leave Google

FLUF never sees or charges your Google Ads billing card. You pay FLUF only for top-ups; FLUF pays Google on your behalf using your wallet balance.

Tips for better-performing campaigns

• Start small — a £1–£3/day budget on one or two listings is enough to see whether keywords work
• Use AI keyword generation as a starting point, then add 3–5 long-tail keywords yourself (e.g. "vintage carhartt jacket size m" converts better than "jacket")
• Add negative keywords for terms that aren't buyer intent — "free", "DIY", "how to" save you money
• Target countries where your channel actually ships — there's no point promoting a UK-only Vinted listing to US buyers
• Set an optimisation rule for CTR-below-1% to pause weak keywords automatically — no babysitting required

Why some channels don't show

Promote pulls from your already-crosslisted inventory. If a channel doesn't appear in the filter, you haven't connected it yet — link it from Channels first, sync once, then return to Promote.

FLUF itself isn't a destination channel for Promote — ads always send buyers to the marketplace listing where the product lives, never to fluf.io.

Pausing or stopping

• Pause keeps the campaign editable and resumable
• Delete ends the campaign on Google (irreversible — you'd need to rebuild it to restart)
• Wallet balance is yours — pausing doesn't refund spend, but no further deductions happen