Connecting Etsy to FLUF Connect
Etsy is the global marketplace for handmade, vintage, and unique items. FLUF uses OAuth authentication for secure access to your Etsy shop.

Why Connect Etsy?
- 96M+ active buyers worldwide
- OAuth authentication — secure, no password stored
- Real-time sync via webhooks
- Perfect for vintage, handmade, and unique products
Prerequisites
- Active Etsy seller account
- At least one listing on your Etsy shop (recommended)
- Shop must be in good standing
Connection Steps
Step 1: Start Connection
- Navigate to Connect → Channels
- Click Add Channel and select Etsy
- Click Authorize with Etsy
Step 2: Authorize FLUF
- You'll be redirected to Etsy's secure login page
- Log in with your Etsy seller credentials
- Review the permissions FLUF is requesting:
- View your shop listings
- Create and update listings
- View and manage orders
- Update inventory levels
- Click Allow Access
- You'll be redirected back to FLUF Connect
Step 3: Select Your Shop
If you have multiple Etsy shops:
- A dropdown will appear with your shops
- Select the shop you want to connect
- Click Confirm
Note: You can connect multiple Etsy shops by repeating the connection process.
What Happens After Connecting
- ✅ FLUF verifies your Etsy authorization
- ✅ Your existing Etsy listings are imported (may take 5-15 minutes)
- ✅ Webhooks registered for real-time sync
- ✅ You can now crosslist products to Etsy
- ✅ Sales across all channels sync inventory back to Etsy
Sync Behavior
- Sync method: Webhooks (real-time)
- What syncs: New listings, inventory updates, orders, price changes
- Sync speed: 1-5 minutes for most updates
Etsy-Specific Features
Listing Types
- Physical products — Standard crosslisting support
- Digital products — Limited support (file delivery handled by Etsy)
- Variations — Size, color, and custom variations supported
Etsy Categories
FLUF automatically maps categories:
- Clothing → Etsy clothing categories
- Vintage → Vintage category (items 20+ years old)
- Handmade → Appropriate handmade categories
- Supplies → Craft supplies categories
Tip: Etsy requires accurate categorization. Review category mapping in Settings → Category Mapping.
Pricing Notes
- Listing fee: $0.20 per listing (4-month duration)
- Transaction fee: 6.5% of sale price
- Payment processing: 3% + $0.25 per transaction
- Consider fees when setting prices in channel settings
After Connecting
Next steps to start selling:
- Create listings — Crosslist to Etsy
- View your listings — Manage all products in one place
- Manage orders — Centralize fulfillment
- View analytics — Track Etsy performance
Re-authorization
- Etsy OAuth tokens may expire periodically
- You'll be notified when re-authorization is needed
- Simply repeat the connection process to re-authorize
- No listings or data is lost during re-authorization
Channel Settings
Once connected, you can configure Etsy-specific settings in Channels → Etsy → Settings.
Listing Behavior
| Setting | Description |
|---|---|
| Auto-renew listings | Automatically renew expired listings on Etsy. Etsy listings expire after 4 months. When enabled, FLUF will renew them before expiry. |
| Daily Etsy listing limit | Safety limit for listings per day before Etsy charges fees (£0.16 each). Default: 500. This prevents accidental mass listing costs. |
Order Alerts
| Setting | Description |
|---|---|
| Overdue dispatch threshold | Get alerts when Etsy orders are unshipped after X days. Set to 0 to disable. |
Troubleshooting
Connection failed?
- Verify your Etsy shop is in good standing
- Ensure you're logging into the correct Etsy account
- Try a different browser or clear cookies
- Check if Etsy is experiencing any outages
Listings not syncing?
- Verify channel connection is active
- Check Sync History for error messages
- Etsy may take 5-15 minutes to process large catalogs
- Draft listings are not imported (must be active)
Inventory not updating?
- Ensure SKUs are set on your listings
- Check webhook status in channel settings
- Try manual sync in Dashboard → Sync Now
Connect More Channels
Maximize your reach by connecting additional marketplaces at Channels:
- eBay — OAuth authentication, 180M buyers
- Depop — Chrome Extension, Gen-Z favorite
- Shopify — Your own online store
- Vinted — European resale leader