How to Connect Etsy
beginner
~6 min read
Updated 2026-01-17
Connecting Etsy to FLUF Connect
Etsy is the global marketplace for handmade, vintage, and unique items. FLUF uses OAuth authentication for secure access to your Etsy shop.
Why Connect Etsy?
- 96M+ active buyers worldwide
- OAuth authentication — secure, no password stored
- Real-time sync via webhooks
- Perfect for vintage, handmade, and unique products
Prerequisites
Active Etsy seller account
At least one listing on your Etsy shop (recommended)
Shop must be in good standing
Connection Steps
Step 1: Start Connection
- Navigate to Connect → Channels
- Click Add Channel and select Etsy
- Click Authorize with Etsy
Step 2: Authorize FLUF
You'll be redirected to Etsy's secure login page
Log in with your Etsy seller credentials
Review the permissions FLUF is requesting: - View your shop listings
- Create and update listings - View and manage orders - Update inventory levels
Click Allow Access
You'll be redirected back to FLUF Connect
Step 3: Select Your Shop
If you have multiple Etsy shops:
A dropdown will appear with your shops
Select the shop you want to connect
Click Confirm
Note: You can connect multiple Etsy shops by repeating the connection process.
What Happens After Connecting
✅ FLUF verifies your Etsy authorization
✅ Your existing Etsy listings are imported (may take 5-15 minutes)
✅ Webhooks registered for real-time sync
✅ You can now crosslist products to Etsy
✅ Sales across all channels sync inventory back to Etsy
Sync Behavior
Sync method: Webhooks (real-time)
What syncs: New listings, inventory updates, orders, price changes
Sync speed: 1-5 minutes for most updates
Etsy-Specific Features
Listing Types
Physical products — Standard crosslisting support
Digital products — Limited support (file delivery handled by Etsy)
Variations — Size, color, and custom variations supported
Etsy Categories
FLUF automatically maps categories:
Clothing → Etsy clothing categories
Vintage → Vintage category (items 20+ years old)
Handmade → Appropriate handmade categories
Supplies → Craft supplies categories
Tip: Etsy requires accurate categorization. Review category mapping in Settings → Category Mapping.
Pricing Notes
Listing fee: $0.20 per listing (4-month duration)
Transaction fee: 6.5% of sale price
Payment processing: 3% + $0.25 per transaction
Consider fees when setting prices in channel settings
After Connecting
Next steps to start selling:
Create listings — Crosslist to Etsy
View your listings — Manage all products in one place
Manage orders — Centralize fulfillment
View analytics — Track Etsy performance
Re-authorization
Etsy OAuth tokens may expire periodically
You'll be notified when re-authorization is needed
Simply repeat the connection process to re-authorize
No listings or data is lost during re-authorization
Channel Settings
Once connected, you can configure Etsy-specific settings in Channels → Etsy → Settings.
Listing Behavior
| Setting | Description |
|---|
| Auto-renew listings | Automatically renew expired listings on Etsy. Etsy listings expire after 4 months. When enabled, FLUF will renew them before expiry. |
| Daily Etsy listing limit | Safety limit for listings per day before Etsy charges fees (£0.16 each). Default: 500. This prevents accidental mass listing costs. |
### Order Alerts
| Setting | Description |
|---|
| Overdue dispatch threshold | Get alerts when Etsy orders are unshipped after X days. Set to 0 to disable. |
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Troubleshooting
Connection failed?
Verify your Etsy shop is in good standing
Ensure you're logging into the correct Etsy account
Try a different browser or clear cookies
Check if Etsy is experiencing any outages
Listings not syncing?
Verify channel connection is active
Check Sync History for error messages
Etsy may take 5-15 minutes to process large catalogs
Draft listings are not imported (must be active)
Inventory not updating?
Ensure SKUs are set on your listings
Check webhook status in channel settings
Try manual sync in Dashboard → Sync Now
Connect More Channels
Maximize your reach by connecting additional marketplaces at Channels:
eBay — OAuth authentication, 180M buyers
Depop — Chrome Extension, Gen-Z favorite
Shopify — Your own online store
Vinted — European resale leader